Going the
Extra Mile
Being “Simpleng Kausap” is our commitment and our team consistently strives to go the extra mile to help you with your insurance needs.

Our Specialty: Car Insurance

No company in the country provides car insurance better than we do.
In today’s complex world, nothing beats Simpleng Kausap.

Simpleng Kausap. We make the complex glow with simplicity.

Direct Link is the first company that recognized the ability of consumers to think and decide on their car insurance needs. With our clients being too busy with more important stuff like family and work, Direct Link is a category leader, bringing easy and simple insurance solutions backed with our slogan “Simpleng Kausap” which simply translates to Inquire-Deal-Issue process and a faster claims processing Crash-Notify-Repair will make your claims experience better.


We have repackaged car insurance to something easy to understand, even unassisted by a middleman, as a result, we’ve created savings while building insurance consciousness among Filipino motorists.

Technology Sets Us Apart

The driving force behind our success is our understanding of technology and our passion to innovate. Since serving our first clients in 1998, through a state-of-the-art call center facility, we have seen steady growths in both sales and client base, in fact, beyond our expectations. We see ourselves constantly breaking new grounds to level up the insurance of Filipinos, while keeping our promise of bringing excellence and simplicity always in one piece.


Another timely first that we hope to be able to bring soon is an end-to-end e-commerce facility that allows an all-online and paperless insurance process. From generating a quote, to paying your premium, to the issuance of your insurance policy, you can get them done literally without lifting a finger.

Awards that we have won over the past 20 years include:

  • The Philippine Marketing Excellence Award for Most Outstanding Car Insurance

  • Asian Star Brand and the Asia Brand Excellence Awards for the Best Online Car Insurance Provider

  • National Product Quality for Best Online Car Insurance Provider

  • National Shopper’s Choice Annual Award for No. 1 Car Insurance

  • Global Awards for Marketing Excellence (Symbol of Agora Excellence) for Most Outstanding Car Insurance Provider